It took me too long to build this and then do the post. Sorry...
Set #21310, the Old Fishing Store, was released on 2 September 2017 in the US. The price is $149.99 in the US and with 2019 pieces it works out to be $0.073 per piece. It is set number 18 in the LEGO Ideas line so let's get right to it.
Here is the box. It's about the same size as the #21309 NASA Saturn V Rocket box.
Next up are the parts. There are 7 sets of bags, a tan 36x36 stud base plate, an instruction book in plastic wrap, and some stickers. While I'm not a huge fan of stickers, they weren't too bad to apply to the set.
The minifigs are all in the first set of bags. There are 4 of them which includes 2 men, a woman, and a boy. The 2 toned legs are something I don't recall seeing elsewhere. I presume it is supposed to be that they are wearing boots.
The first set of bags for the build starts the base of the store. Nothing too out of the ordinary. A lot of brick stacking which included a number of 2x4 bricks which you don't see too often these days. The hidden spider web is a fun touch.
The second set of bags puts in the floors to include the floor boards with printed textures on them. I like how some of them are staggered and there are different colors used. The tiles inside the store are a great color too. Especially with the dark green that is used.
The third set of bags adds the start of the walls. I'm a huge fan of the siding color choice. The technique of angling tiles to show that they are starting to fall off as you would expect in an older wooden building near the sea is a great touch. Anyway, this set of bags starts the details of the store and an office is built too with a desk, chair, and light with a newspaper.
The fourth part of the build just about completes the first floor of the set except for some of the details inside the store and the outer details. It also includes the fencing around the deck outside.
The fifth set of bags completes most of the details of the store, starts to build up the roof, and completes some of the outer details to include some cases of lobster and fish. You can see the store has fishing equipment, scuba diving equipment, some nets, and a few other items. Yeah, a few of the items are dynamite. I'm not sure why they'd be selling that at a store like this... who fishes with dynamite?
The sixth set of bags finishes the sidings and the roof. The roof is creatively built with different colors of bricks, tiles, and printed tiles. You can also see the addition of some seagulls.
The final set of bags completes the build. The last detail is the watch tower about the office. It includes a ladder to climb up, a telescope to look out, a flag, and a fun crab attached to the fencing around the deck of the tower.
My take on this set... it's a great build and you should get it. It has lots of great pieces and uses some great building techniques. At around 7 cents a piece it's not a bad deal despite the $150 price. It's hard to say if a set like this will ever be discounted so look for opportunities to get double VIP points or one of the cool freebies LEGO gives out with purchases. Typically the Ideas sets are around for a year or possibly a bit longer so get yours now before you have to pay a higher price on the secondary market.