Many Americans looking at LEGO fan media sites may have heard of a store called Smyths before and have never actually seen one. It is usually mentioned on some of the European sites. Well for those of you who are curious here’s a short peek into the store.
First, a quick overview… Smyths is a toy store located in the UK, Italy, Austria, Germany, and Switzerland. While they have a physical presence, they also have an online presence too. You can order to have it shipped to your house with free shipping starting at 29€ or you can order online and pick up in the store.
The short story… it felt like a Toys R Us store back in the US before they closed only the words were not in English and there wasn’t a giraffe.
Let’s focus on the important part… or parts… or bricks…
The store I went into had one side of an entire aisle (maybe 75 feet long) full of LEGO sets. They appeared to have most of the themes too and the sets they did have were well stocked. They did not have the very large sets like the #75192-1: Millennium Falcon, but their online store lists the stock at each store. That way you can see where they have sets and go to another store to get what you want.
Some specific things that caught my eye:
-They did not have the latest collectible minifigures (the DC Super Heroes series). They still had Disney Series 2 and Series 19 and both were still at full retail of 3,99€
-They had the #42056-1: Porsche 911 GT3 RS from the Technic line still. This has been retired in Europe for over a year. I’m tempted to go back and get it as a set to hang onto to sell later since it has been retired in the US for a while now.
-#21046-1: Empire State Building was on sale for 69,99€. The regular retail price is 99.99€ according to Brickset so that’s pretty good. The regular retail in the US is $129.99 so the sale price works out to be around $77 with the currency conversion. That’s not too bad.
Overall, I’m not an expert on LEGO set pricing in Europe or Germany so I don’t know if the prices were on par with LEGO or higher or lower. I know Toys R Us used to raise prices on LEGO to above what you could get at Shop @ Home or in a LEGO Brand Store. If any Europeans are reading this, let me know what you think on pricing at Smyths.
My closest Brand Store is about 30 minutes away and this Smyths is about 25 minutes away in the opposite direction. I don’t have a pull to hit one over the other, but I do have to pay to park to visit the closest Brand Store. Also I still buy most of my bricks on sale from Amazon.com or through Shop @ Home so unless I find great deals on the local economy, it isn’t worth it with the exchange rate between the dollar and the euro.
Where I live in Germany, they do have Walmart/Target type big box stores, but their LEGO set selection isn’t very large. From the last time I was in the US, I recall that Walmart and Target have boosted their LEGO set offerings as Toys R Us went away. Smyths definitely seems like a decent option if you don’t live near a Brand Store and don’t want to shop online. I’ll have to pay attention more to see what their sales are like or if they ever have special offers.
In the meantime, happy building!
(and no, I was not paid to build this post or to advertise for the store… especially since my blog is written towards American LEGO fans and most Americans don’t have a Smyth’s nearby to visit)
